Manual everything
Someone on your team spent an hour this morning copy-pasting contacts between two systems. Again.
Fractional RevOps Engineering for B2B SaaS Scaling £2M to £15M
I build the revenue systems your team can't ship in-house — clean pipeline, accurate forecasts, automation that actually scales. RevOps with engineering rigour, not advice on a deck.
Ten years building RevOps systems for B2B SaaS.
THE PROBLEM
Your ops stack is slowing you down
You're not too small for proper RevOps. You're at the stage where the gaps between tools start costing real hours every week.
Stale CRM
Fields drift in days. Stages stop matching reality. The forecast you're presenting on Friday is built on data nobody actually trusts.
Too small for ops, too big without
Spreadsheets aren't enough anymore. A full-time RevOps hire is six months away. The work falls to whoever's least busy that week.
Brittle workarounds, key-person risk
The Zapier nobody wants to touch. The dashboard only Sarah knows how to fix. New hires build private workarounds, and quietly those become the new way of working.
WHAT I OFFER
Two ways to work together
Both options start with a discovery call. I only scope work that closes a gap you're losing time or deals to.
RevOps System Builds
Fixed-scope builds that close a specific revenue gap — speed-to-lead routing, CRM data integrity, pipeline visibility, signal-based outbound, AI-augmented enablement. Built in your accounts, tested against real data, documented. Yours when it's done.
Fractional RevOps Engineering Retainer
A senior seat on your revenue ops, without the headcount. New builds as the business changes shape, existing systems maintained, someone who understands your full stack available when something breaks. Senior judgement, hands on the keys.
PROCESS
From first call to production
01
Discovery Call
We talk through what's breaking, what you've tried, and where the biggest lever is. Thirty minutes, and you'll know whether I can help.
02
Scoping & Architecture
I map the workflow end to end, identify the right tools, and write a scoped-build document. You know exactly what you're getting before any work starts.
03
Build & Deploy
Built in your accounts, tested against real data, documented for handover. Running in production within weeks.
FREE TOOL
Curious where your CRM is leaking? Run the free audit.
Answer ten questions about your pipeline, data hygiene, and automation coverage. Get an instant score card and a prioritised 30-day fix list — no call required.
EXAMPLE BUILDS
What this looks like in practice
The kind of work I do.
Pipeline & Lead Systems
Capturing intent, routing it to the right place, and acting on it before the lead goes cold.
Speed-to-Lead Automation
A prospect fills in a form. The system routes them to the right rep, enriches the record in the background, and drafts a personalised follow-up email ready to review and send. The gap between 'form submitted' and 'rep responds' drops from hours to minutes.
CMS-to-Email Workflow
New content published on the website triggers a formatted marketing email in drafts — already built, already styled. Nobody recreates blog posts as email campaigns by hand.
CRM & Data Integrity
The systems that keep your CRM trustworthy enough to run a forecast on.
CRM Data Decay Detection
Watches contact and deal records for staleness signals like no activity, job changes, or industry bounce-back, then routes them to the right owner with a suggested action. The pipeline you're forecasting against actually reflects reality.
Closed Won/Lost Intelligence
When a deal closes, the system logs structured win/loss data, scores it against your ICP, and surfaces which objections, competitors, or timing issues showed up most often. You see why deals close without chasing reps to fill in forms.
Revenue Productivity
AI-augmented internal tools that give your team back hours each week.
Pre-Call Sales Brief Generator
Assembles a context brief before each sales call from CRM history, LinkedIn activity, and recent email threads. Reps walk in prepared instead of spending thirty minutes on prep, and the brief is in their inbox fifteen minutes before the meeting starts.
Automated Newsletter Builder
Pulls recent content, assembles a draft newsletter, and delivers it ready for review. The marketing team gets half a day back every send.
Jack.
Fractional RevOps Engineer
- A decade in marketing and revenue operations
- Built and rebuilt RevOps stacks across HubSpot, Salesforce, and custom tooling
- Brings AI into revenue workflows where it actually saves time
- Solo operator — small client list, proper attention
I'm a practitioner, not an agency. A decade inside revenue teams, running HubSpot, wiring CRMs together, and watching the same friction patterns repeat at company after company.
At the £2–15M ARR stage, the bottleneck is almost never the tools. It's the gaps between them. The manual busywork. The data that doesn't move. The process that lives in someone's head. The forecast nobody trusts. That's where I work.
I keep my client list small. Each engagement gets proper attention, not a template delivered and handed off to a junior. If something I've built breaks on a Tuesday, I'm the one who fixes it.
GET IN TOUCH
Let's talk.
Tell me what's not working. A few sentences is enough. I'll reply within one working day with a straight answer, not a link to book a call.
- Within one working day
- Based in the UK.
FAQ
Common questions
What is a Fractional RevOps Engineer?
A senior Revenue Operations practitioner who works with a small number of B2B SaaS companies part-time, architecting and maintaining the CRM, pipeline, forecast, and revenue-workflow systems an in-house RevOps team would normally own. The work is built and shipped in your accounts, not delivered as a slide deck.
When should a B2B SaaS company hire fractional RevOps?
When spreadsheets aren't enough anymore, the CRM is drifting, the forecast isn't trusted, and a full-time RevOps hire is six months away. The typical signal: RevOps work currently falls to whoever's least busy that week. Most often this hits at £2M–£15M ARR.
How is this different from a RevOps agency?
Agencies scope by deliverable and hand off to a junior team. I'm a solo practitioner — every engagement is the same person scoping, building, and maintaining. Smaller client list, senior judgement, hands on the keys. If something I built breaks on a Tuesday, I'm the one who fixes it.
Which CRMs and tools do you work with?
Primary stack: HubSpot and Salesforce. I also wire in Outreach, Apollo, Clay, Make, Zapier, custom data layers (Postgres, Snowflake), and modern AI tooling where it earns its place. The right tool depends on the gap, not the other way around.
What does a typical engagement look like?
Two formats. Fixed-scope System Builds run 4–8 weeks against a specific revenue gap — speed-to-lead routing, CRM data integrity, pipeline visibility, signal-based outbound, AI-augmented enablement. Retainers are ongoing senior coverage of your revenue ops.
Where are you based and do you work outside the UK?
I'm based in the United Kingdom and work primarily with UK and EU B2B SaaS. I take on US clients when timezones overlap comfortably with London hours.