Sync errors piling up unnoticed
The integration throws errors in the background nobody's watching. By the time someone notices, weeks of records have failed to sync and nobody's sure which system is right.
I make HubSpot and Salesforce agree with each other — sync errors fixed, fields mapped correctly, one version of the truth your forecast can run on. Certified in the HubSpot-Salesforce integration.
Years of hands-on HubSpot ↔ Salesforce integration work.
THE PROBLEM
HubSpot and Salesforce don't agree with each other by default. The gap between them is where sync errors, duplicate records, and reporting arguments live.
The integration throws errors in the background nobody's watching. By the time someone notices, weeks of records have failed to sync and nobody's sure which system is right.
The same contact exists three times in HubSpot and twice in Salesforce, each with a different mix of correct and stale data. Nobody trusts a search result anymore.
Marketing calls it an MQL. Sales calls it something else in Salesforce. The mapping between the two drifted months ago and nobody rebuilt it.
The board deck has a HubSpot number and a Salesforce number, and they don't match. Someone has to explain the gap instead of the pipeline.
WHAT I OFFER
Start with the audit, or come straight to me with a known problem. Every engagement starts with a clear scope before any work begins.
A scored audit of your HubSpot-Salesforce integration — every sync error, field mismatch, and mapping gap, ranked by impact. You get a scored report and a prioritised fix list, whether you hire me for the fix or not.
Fixed-scope, built from the audit findings. I rebuild the mappings, resolve the sync errors, and get HubSpot and Salesforce back to one version of the truth. Audit fee credited if booked within 30 days.
Once the integration's healthy, I keep it that way — monitoring, sync-error triage, and change management as your HubSpot and Salesforce instances evolve.
PROCESS
We talk through what's breaking, what you've tried, and where the biggest lever is. Thirty minutes, and you'll know whether I can help.
I map the workflow end to end, identify the right tools, and write a scoped-build document. You know exactly what you're getting before any work starts.
Built in your accounts, tested against real data, documented for handover. Running in production within weeks.
FREE TOOL
Answer ten questions about your pipeline, data hygiene, and automation coverage. Get an instant score card and a prioritised 30-day fix list — no call required.
EXAMPLE BUILDS
Anonymised, qualitative examples of the kind of integration work I do.
A B2B SaaS client had months of failed HubSpot-Salesforce syncs piling up unnoticed in the background. I worked through the backlog, rebuilt the field mappings that were causing the failures, and put error monitoring in place so the next backlog gets caught in days, not months.
A mid-market fintech client's HubSpot contact model and Salesforce Lead/Contact structure had drifted apart — conversions weren't syncing cleanly, and reps were working from incomplete records. I rebuilt the mapping logic so conversions flow through correctly in both directions.
A subscription software client was syncing every contact by default, burning through API limits and filling their Salesforce org with unqualified noise. I built an inclusion-list-based selective sync so only qualified records cross over — fewer API calls, a cleaner org for sales.

HubSpot ↔ Salesforce Integration Consultant
I'm a practitioner, not an agency. A decade inside revenue teams, running HubSpot, wiring CRMs together, and watching the same friction patterns repeat at company after company.
At the £2–15M ARR stage, the bottleneck is almost never the tools. It's the gaps between them. The manual busywork. The data that doesn't move. The process that lives in someone's head. The forecast nobody trusts. That's where I work.
I live in the gap between the two CRMs — the field that maps wrong, the sync that silently drops records, the lifecycle stage that means something different on each side. I keep my client list small so each integration gets proper attention, not a template delivered and handed off to a junior. If something I've built breaks on a Tuesday, I'm the one who fixes it.
FOR HUBSPOT AGENCIES
I take integration scoping, builds, and rescues off your plate — white-label or referral, your choice. Certified, senior, and I don't touch your client relationship.
GET IN TOUCH
Tell me what's not working. A few sentences is enough. I'll reply within one working day with a straight answer, not a link to book a call.
FAQ
Every property mapping between HubSpot and Salesforce, sync direction per field, error logs from the past 90 days, lifecycle stage and lead status alignment, and duplicate or orphan record counts. You get a scored report and a prioritised fix list within a week — useful on its own, even if you never book the fix.
Usually one of a handful of causes: a field mapping that changed on one side, a picklist value missing on the other, a permission or sharing rule blocking the sync user, or a record failing validation rules. The complete guide walks through the sync errors I see most often and what causes each one.
Yes — most engagements involve your Salesforce admin and your HubSpot owner both. I scope the integration work with both of you, and I don't make changes on the Salesforce side without their sign-off.
Most of the time, yes. Inherited integrations are the norm, not the exception — an agency, a freelancer, or an admin who's since left. I audit what's actually there first, so any fix builds on what's really happening rather than what the old documentation claims.
Yes. HubSpot agencies bring me in for integration scoping, builds, and rescues their team can't handle in-house — white-label or referral, whichever suits your relationship with the client.
The native HubSpot-Salesforce connector covers most integrations well. Where it doesn't — complex object mapping, custom sync logic, or middleware needs — I bring in tools like Make, Zapier, or a custom API layer depending on what the gap actually requires.